tofoodesign is a design duo founded in 2016 by my friend Yue LIU and myself in connection between Milan and Berlin.
We combine design and food through questioning and sublimating food-related behaviors in different cultural contexts, in forms of objects or activities.
2022-current Podcast 午夜干杯 MidnightToast
2022 Fourtune Desserts
2020 Little Reunion
Commissioned by: POLI.design
Concept and Design: Yue Liu, Xijing Xu and CILAB team (Arianna Vignati /Project Management, Luca Fois /Design Consulting, Elena Stefani /Graphic Design, Camilla Fraboni /Project Assistance)
In order to widen and expand the distribution of the products, contacts were made with several stores and supermarket chains, which led to the collaboration with the supermarket chain PAM Panorama. Ad hoc packaging has been designed for PAM.
The decision to design modular touring stands resulted from in-depth research into the narration and display of products. It aimed to create a project that would enhance the value of rice as a product, recount its history and potential and be representative of the district and a community. After outlining two main design solutions, we decide to design a modular exhibition stand, adaptable to different occasions and spaces, suitable for the sale of products, the story and communication of the district and the organization of show cooking and workshops.